▶️

YouTube Sponsorship Rate Calculator

Estimate sponsorship fees for YouTube integrations and dedicated videos based on views and CPM.

Your metrics

1.0 = average. 1.5+ = high-intent US audience. 0.5 = global mixed.

Rate estimate

Enter your average views and CPM to estimate your YouTube sponsorship rate.

YouTube Sponsorship Formula

Base = (Avg Views ÷ 1,000) × CPM
Integrated CPM = CPM × 1.0
Dedicated CPM = CPM × 1.8
Sponsorship = Base × Audience Quality Multiplier

Typical YouTube sponsor CPM ranges: $15–$25 for general niches, $25–$60 for tech/finance, $10–$20 for gaming/entertainment. Dedicated videos command 1.5–2× integrated mention rates.

Example Calculation

Tech channel, 80,000 avg views, CPM $30, dedicated video.

Dedicated CPM = $30 × 1.8 = $54
Sponsorship = (80,000 ÷ 1,000) × $54 = $4,320

For an integrated 60-90 second mention: (80,000 ÷ 1,000) × $30 = $2,400.

Related Calculators

💰

Sponsorship Rate Calculator

Estimate what to charge for brand sponsorships based on platform, followers, engagement, and niche.

📊

Creator Income Calculator

Estimate your gross and net monthly creator income across all revenue streams.

🎵

TikTok Earnings Calculator

Calculate estimated TikTok platform earnings and sponsorship revenue by views and posting frequency.

Frequently Asked Questions

Disclaimer: These estimates are for planning purposes only and do not guarantee actual sponsorship rates, platform earnings, or brand deal outcomes. Always research your specific niche and negotiate based on your unique audience value.